How is this different from hiring an agency?
Three things. One: you work directly with me — no account managers, no juniors learning on your budget. Two: I'm paid a flat fee, not a percentage of spend, so I'll cut budget when it isn't working. Three: the explicit goal is for me to leave. Most engagements last 3–6 months.
Do you guarantee results?
No, and I'd be suspicious of anyone who does. What I guarantee is a written set of recommendations after the audit, with each one ranked by likely ROI. If after two weeks you don't see the leverage, you walk away — and I refund the audit fee in full.
Which channels do you actually run?
Meta, Google (Search + Performance Max), TikTok, Apple Search Ads, and Reddit when it fits. I've worked across e-commerce, EdTech and consumer apps. I do not do SEO, content production, influencer or affiliate.
What's the AI Architect piece?
Most growth teams now have a dozen vendors doing what one well-designed workflow can do in-house. I rebuild creative testing, attribution reconciliation and reporting on AI workflows your team can run after I leave. It's part of the engagement — not an upsell.
What if I'm pre-revenue?
Don't hire me yet. Paid acquisition only compounds when there's a working funnel underneath it. If you're not there, I'll happily point you to two or three people who specialise in finding product-market fit.
What does the first call look like?
30 minutes. I'll ask you four questions: what does your finance model assume, what's working today, what isn't, and what would a great six months look like. By the end of the call I'll tell you whether I can help — and which of the three engagements fits, if any.