Taking Q3 2026 inquiries1:1 only

Three ways we can work together.

One audit. One execution engagement. One advisory seat. No retainers in disguise, no creative deliverables, no media commission. Pick the one that fits where you are.

01 · Diagnostic

Paid acquisition audit.

€40k–€80k · fixed · 4 weeks

A four-week deep dive into your ad accounts, GA4, attribution stack and finance model. You leave with a written action list ranked by ROI impact — not a follow-up proposal.

  • Account-by-account audit (Meta, Google, TikTok, Apple)
  • GA4 + attribution sanity check
  • Cohort & CAC model review
  • AI workflow opportunities mapped
  • 90-minute walkthrough call
  • Written 12-page action plan
03 · Advisory

Fractional growth advisor.

€6k–€10k/mo · 3-month minimum

A part-time seat for founders with an in-house team that needs a steadier hand. Bi-weekly reviews, channel calls, and an honest second opinion on hiring & budget.

  • Bi-weekly 75-min reviews
  • Slack DM access (24h response)
  • Quarterly budget reviews with finance
  • Hiring screens for paid roles
  • One on-site visit per quarter
The fine print

What I won't do.

No equity-only deals. No commission on media spend. No fluff retainers. If I can't move your numbers, I'd rather you keep your money.

  • Won'tRun creative production. I'll write the brief and reject what isn't working — but I don't have an in-house studio, and I won't pretend to.
  • Won'tTake media commission. Aligns my incentives in the wrong direction. Flat fees only.
  • Won'tSign an NDA before our first call. Happy to after we agree to work together. Not before.
  • Won'tTake on pre-revenue brands. Paid acquisition is a scaling lever, not a launch one. Talk to me when you have signal.
  • Won'tManage your in-house team. I work with them. The reporting line stays with you.
FAQ

Questions I get every week.

How is this different from hiring an agency?
Three things. One: you work directly with me — no account managers, no juniors learning on your budget. Two: I'm paid a flat fee, not a percentage of spend, so I'll cut budget when it isn't working. Three: the explicit goal is for me to leave. Most engagements last 3–6 months.
Do you guarantee results?
No, and I'd be suspicious of anyone who does. What I guarantee is a written set of recommendations after the audit, with each one ranked by likely ROI. If after two weeks you don't see the leverage, you walk away — and I refund the audit fee in full.
Which channels do you actually run?
Meta, Google (Search + Performance Max), TikTok, Apple Search Ads, and Reddit when it fits. I've worked across e-commerce, EdTech and consumer apps. I do not do SEO, content production, influencer or affiliate.
What's the AI Architect piece?
Most growth teams now have a dozen vendors doing what one well-designed workflow can do in-house. I rebuild creative testing, attribution reconciliation and reporting on AI workflows your team can run after I leave. It's part of the engagement — not an upsell.
What if I'm pre-revenue?
Don't hire me yet. Paid acquisition only compounds when there's a working funnel underneath it. If you're not there, I'll happily point you to two or three people who specialise in finding product-market fit.
What does the first call look like?
30 minutes. I'll ask you four questions: what does your finance model assume, what's working today, what isn't, and what would a great six months look like. By the end of the call I'll tell you whether I can help — and which of the three engagements fits, if any.
Book a 30-min intro call

Tell me where you're stuck. I'll tell you the truth.

No sales sequence, no scoping doc to fill in. A short reply within 24 hours from me directly.

Reply within 24h. From me directly.

Or DM me on LinkedIn — I read everything, I just take a day or two.