Digital Marketing Consultant — Hamburg

Marketing that compounds. Not a campaign.

I help founders build acquisition engines that keep working after I leave. 1:1 consulting, no agency overhead.

Worked across

EdTechE-commerceAppsDACHLATAM

I help founders grow without an agency in between.

I'm Alejandro. I've spent the past ten years running paid acquisition for e-commerce, EdTech and app brands across DACH and Latin America. I consult 1:1 with a handful of founders each year. No account managers. No reporting decks nobody reads. Just a consultant who's still hands-on inside the ads accounts.

Free playbook

The user acquisition audit I run before scaling any paid budget.

The exact channels I audit for apps, EdTech and e-commerce (and the order)
3 metrics I check before recommending any paid spend
A copy-paste GA4 query that surfaces 80% of attribution blind spots

Get the playbook

Three ways we can work together.

Newsletter

Weekly tactics, free.

Each issue I share one tactic I've tested that week on real campaigns. App acquisition, paid social, automation. No theory, no recycled tweets.

Audit

Paid acquisition audit.

A 90-minute deep-dive on your ads, tracking and funnel. You leave with a written action list ranked by ROI impact — not a follow-up proposal.

Book the audit

Advisory

Fractional growth advisor.

For a handful of founders per year, I become your part-time growth advisor — owning paid acquisition, automation and weekly experiments. 3-month minimum.

See if you qualify

Recent writing

View all essays

May 12, 2026

Why most Shopify stores don't need more traffic

Conversion rate is a leading indicator nobody wants to optimize. Here's the 4-step audit I run before touching ad budget.

May 5, 2026

The attribution lie every founder believes

GA4 will tell you Meta drove the sale. Your ad platform will too. Both can't be right. What to do when the numbers don't add up.

April 28, 2026

I fired my agency. Here's what I learned in 12 months solo.

An honest postmortem on running paid acquisition without an agency — what got better, what got harder, what I'd do differently.