Fractional Head of Growth + AI Architect · Hamburg
For €5–50M ARR e-commerce and apps. I audit the stack, kill three vendors, build the replacement in-house, and operate growth for 90 days. Then I leave it running.
Built for
I'm Alejandro. Ten years inside paid acquisition, attribution, and the unsexy plumbing that makes a growth team actually compound. The fractional CMO market is full of strategists who hand you a deck and a retainer. The AI-consultant market is full of builders who've never run a CAC payback model. I sit between the two: I audit your stack, replace three vendors with a system I build in-house, then operate growth myself for 90 days before handing it back to your team.
Free audit framework
Audit Sprint
I audit acquisition, retention and attribution. You leave with a written kill list, replacement architecture and implementation plan. If we don't find at least €100k/year in saveable spend, you don't pay the second invoice.
Apply for an auditOperator Retainer
Audit included. I rip out vendors, install the system, hire and train one in-house owner, and run paid acquisition + automation myself until it's compounding. Then I leave.
See if you qualifyNewsletter
Each issue: one vendor I killed this month, one system I built, one stat that surprised me. For founders of €5–50M e-com and apps. Not for agencies.
SubscribeMay 12, 2026
What's actually inside the audit framework — and why most stack reviews look at the wrong layer.
May 5, 2026
Below €5M too early, above €50M you need an internal team. Here's the math.
April 28, 2026
The rare combination that's premium for the next 12–18 months — before it becomes commodity.