Kanäle · Paid acquisition
Spend · 30d
€127.3k
↑ +12.4%
Blended CAC
€38.26
↓ −24.6%
Blended ROAS
4.32×
↑ +0.8×
Conversions
3.3k
↑ +18.1%
CAC over time12 weeks · blended across paid channels
Based in Hamburg · taking Q3 2026 inquiriesHamburg
Marketing that compounds.
I build paid acquisition engines and AI workflows for founders who plan to be around in five years. Ten years inside the ad accounts. No agency overhead. No reporting decks nobody reads.
What you get to look at
The dashboard I ship in every engagement.
A live system pulling from Google, Meta, TikTok, Apple, GA4, Adjust and your finance model. One source of truth for blended CAC, cohort payback and channel ROAS — readable by founder, finance and the growth lead. Below is a demo with placeholder data, not a screenshot.
Live · placeholder data
Worked with founders and teams at
Gameloft
Blinkist
MUVN
Hamburg · 1:1 onlyAbout
I help founders grow without an agency in between.
I'm Alejandro. Ten years in paid acquisition and €15M+ in budget managed, with stints inside teams like Gameloft and Blinkist. I now consult 1:1 with a handful of founders each year.
No account managers. No reporting decks nobody reads. A consultant who's still hands-on inside Meta, Google and TikTok ad accounts every day — and who will tell you when to stop spending.
How I work
Four phases. Same every engagement.
No mystery deliverables. You see exactly what the next 90 days look like before you sign anything — including the moment I'm supposed to step out.
i.
Audit the engine
Two weeks inside the accounts, the GA4, the post-purchase survey and your finance model. I find where the budget is leaking and where it isn't.
Weeks 1–2ii.
Map the targets
We agree on what success looks like — cohort payback, blended CAC, contribution margin — and which channels we can actually move.
Week 3iii.
Run with you
I work inside the accounts alongside your team. Weekly reviews, daily Slack, monthly written readouts. You learn what I'm doing, not just what I did.
Months 1–3iv.
Hand off cleanly
A written playbook for your in-house lead, a 30-day overlap, and an honest write-up of what worked and what didn't. The goal is for you not to need me.
Month 3+Case studies
Public case studies in draft.
Placeholder — no fabricated metrics here
Recent engagements are under NDA.
I'm writing up the work that founders have agreed to share. Until those are public, I'd rather leave this space empty than fill it with invented numbers. References available on the discovery call.
Talk to me firstFounders, in their own words
Public quotes added as engagements close.
I'd rather leave this section blank than fill it with invented quotes. Founder references available on the discovery call.
Free playbook · 14 pages
The user acquisition audit I run before scaling any paid budget.
- 01The exact channels I audit for apps, EdTech and e-commerce — in order, and why.
- 02Three leading metrics I check before recommending any new paid spend.
- 03A copy-paste GA4 query that surfaces 80% of attribution blind spots.
- 04The decision rule I use to kill, hold or scale a campaign — written down.
PDF · sent in seconds · no follow-up sequence
Writing
From inside the accounts.
First essays shipping soon. Subscribe below and they'll land in your inbox as they go live.